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Thailands Health and Beauty Industry Shifts Focus to Holistic Wellness
Thailand's health and beauty sector is undergoing a significant transformation, moving from traditional beauty products to a more comprehensive approach that emphasizes overall well-being. Recent studies indicate that approximately 80% of Thai consumers have incorporated vitamins into their daily routines, with many investing between 1,000 and 3,000 baht monthly, even amidst economic challenges. This trend reflects a growing preference for long-term health benefits over immediate aesthetic solutions.
Consumers are becoming increasingly discerning, with about 93% able to accurately identify ingredients in their skincare products. Around 60% prioritize factors such as product efficacy and brand credibility, often valuing quality over price or promotional offers. This shift signifies a move towards informed purchasing decisions, where health goals align with beauty routines.
Looking ahead to 2025, several health trends are expected to gain prominence in Thailand. "Gut Health" is becoming pivotal, with probiotics and prebiotic products leading the charge to bolster immunity. There's also growing interest in "Epigenetics," where consumers aim to adjust lifestyle choices based on genetic predispositions. The concept of "Functional Wellness" will see nutritional supplements integrated seamlessly for energy and performance enhancement. Finally, the era is marked by "Personalized Wellness," leveraging technology like AI and IoT to curate custom health content directly based on personal health history and genetics.
Dr. Kobkulya Chueprasertsri, Director of the Premier Life Center at Phyathai 2 Hospital, emphasizes the importance of preventive care through regular check-ups and favorable lifestyle adjustments. She advocates for healthy eating, staying active, and ensuring adequate rest as foundational practices for longevity and wellness.
This evolving landscape presents opportunities for brands to innovate and develop health and beauty products that cater to modern lifestyles, facilitating easier access to sustainable health solutions for all. The emphasis on well-being over mere appearance is redefining what it means to be healthy and beautiful in Thailand.
Sources
Market Thailand - News Service
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